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although much attention has been given to visual aspects of benetton' s renowned ethical brand building efforts, few studies have looked at how benetton' s employees, retail environments and trade events express ethical aspects of their well‐ known corporate identity. a multi‐ method case study, including interviews at retail outlets and trade.
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, – information gathered from the interview with ian rowley, director of communication at the university of warwick, is presented in support of the arguments. managing corporate identities in a changing environment: a case study of a public sector shared services provider jai kim brisbane graduate school of business, queensland university of technology, brisbane, australia caroline hatcher brisbane graduate school of business, queensland university of technology, brisbane, australia abstract.